About ReJoy

At ReJoy, we believe that toys should spark joy—not waste. Based in Dubai, UAE, we are a pioneering platform for purchasing, selling, and swapping pre-loved toys, making playtime sustainable, affordable, and exciting.

Our Mission

We aim to reduce toy waste and promote a circular economy by providing families with an easy way to buy, sell, and exchange toys. Every toy that finds a new home contributes to a greener planet and a happier childhood.

Hygiene & Safety First

We understand that children's health and safety come first. That’s why every toy at ReJoy goes through a thorough process of washing, disinfecting, and sterilizing before being made available for purchase. We ensure that every toy is clean, safe, and ready for play!

Our Story

Co Founded by Muhammad Zubair and Farida Kanwal, ReJoy was born from a shared passion for sustainability and smart parenting. Seeing the growing problem of toy clutter and waste, we created ReJoy to help families save money, reduce waste, and keep the joy of play alive.

Meet our team

Muhammad Zubair

Co Founder & CEO

Chief Joy Officer / Head of
Toy Tales

Atif Bin Arif

Growth Strategist & Partnerships

Head of Fun & Future Finds / Growth
Wizard & Fun Facilitator

Farida Kanwal Mughal

Co Founder & CEO

Joy Ambassador & Playmaker / Joy
Connector & Playmaker

Join the Movement

Let’s make playtime sustainable! Whether you want to buy, sell, or swap, ReJoy is here to bring families together through the power of sharing.

Spreading Joy, With Every Toy!

ReJoy Vision Statement

To create a world where every toy finds a new home, bringing joy to children while promoting sustainability. Through an innovative platform for swapping, selling, and purchasing toys, we aim to reduce waste, make playtime more affordable, and foster a culture of sharing and giving.