At ReJoy, we believe that toys should spark joy—not waste. Based in Dubai, UAE, we are a pioneering platform for purchasing, selling, and swapping pre-loved toys, making playtime sustainable, affordable, and exciting.
We aim to reduce toy waste and promote a circular economy by providing families with an easy way to buy, sell, and exchange toys. Every toy that finds a new home contributes to a greener planet and a happier childhood.
How It Works
ReJoy gives parents the flexibility to:
✅ Purchase pre-loved toys at great prices
✅ Sell toys their children have outgrown
✅ Swap toys for something new and exciting
It's simple, cost-effective, and environmentally friendly—because great toys deserve more than just one home!
Hygiene & Safety First
We understand that children's health and safety come first. That’s why every toy at ReJoy goes through a thorough process of washing, disinfecting, and sterilizing before being made available for purchase. We ensure that every toy is clean, safe, and ready for play!
Our Story
Co Founded by Muhammad Zubair, Ashraf Kalim and Farida Kanwal, ReJoy was born from a shared passion for sustainability and smart parenting. Seeing the growing problem of toy clutter and waste, we created ReJoy to help families save money, reduce waste, and keep the joy of play alive.
Join the Movement
Let’s make playtime sustainable! Whether you want to buy, sell, or swap, ReJoy is here to bring families together through the power of sharing.
Spreading Joy, With Every Toy!
ReJoy Vision Statement
To create a world where every toy finds a new home, bringing joy to children while promoting sustainability. Through an innovative platform for swapping, selling, and purchasing toys, we aim to reduce waste, make playtime more affordable, and foster a culture of sharing and giving.
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Worldwide Stores
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Clients Served
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Product Ratings
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Employees
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Products Sold
Download the app for iOS & Android
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Meet Our Team
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Giampiero
CEO
Luna Giusi
MD
Arnoldo
Marketing Manager
Martina
Designer
Master of Toy Tech & Tales
Farida Kanwal Mughal
Farida Kanwal is a Forbes-recognized entrepreneur and co-founder of Queno, an edtech platform that transformed parent-teacher-student communication across Pakistan, which she successfully exited after scaling it nationwide. With over 7 years in the innovation and startup ecosystem, she has led impactful initiatives in education, sustainability, and workforce development.
Driven by her passion for purposeful entrepreneurship, Farida recently joined Rejoy, a sustainability-driven initiative that swaps and sells pre-loved toys to reduce waste and promote climate-conscious parenting.
As a former member of the National Youth Council Pakistan, Farida contributed to youth policy reforms and national programs. She has also worked on grassroots social impact projects with the Aga Khan Development Network (AKDN), focusing on education and community upliftment.
Atif Bin Arif
A dynamic serial entrepreneur with a proven track record in growth, sales & business development. With expertise spanning across real estate, tourism, and technology consulting, he has successfully built and scaled businesses while fostering strategic global partnerships in emerging markets and MENA.
Recognized for excellence, Atif has received multiple industry awards and has been featured as a speaker at Global Entrepreneurship Summit, BBC, The Guardian, and VICE TV. A natural extrovert with a talent for relationship-building; thrives on connecting people and opportunities across industries and markets worldwide.
Muhammad Zubair
Muhammad Zubair AKA Zuby, an innovative business leader with a strong track record in EdTech, product management, and business operations. With expertise in technology, education, and sustainable consumer businesses, he has successfully built and scaled ventures across MENA and South Asia, including raising USD $250,000 for Queno Inc. and expanding it to Oman, KSA, and Dubai.
As the Co-Founder and CEO of ReJoy, Zuby is redefining the toy industry by introducing a sustainable platform for swapping, selling, and purchasing toys. A strategic thinker and growth-driven leader, he excels in forging partnerships, driving operational excellence, and leading businesses to scale in emerging markets.
His achievements have been recognized globally—he was featured in Forbes 30 Under 30, won the GSMA Barcelona Award (2018), and was honored as the Youngest Entrepreneur (2020) by Aptech. With a passion for sustainability and social impact, he continues to create businesses that bring joy and value to people's lives.