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Master of Toy Tech & Tales

Farida Kanwal Mughal

Farida Kanwal is a Forbes-recognized entrepreneur and co-founder of Queno, an edtech platform that transformed parent-teacher-student communication across Pakistan, which she successfully exited after scaling it nationwide. With over 7 years in the innovation and startup ecosystem, she has led impactful initiatives in education, sustainability, and workforce development.

Driven by her passion for purposeful entrepreneurship, Farida recently joined Rejoy, a sustainability-driven initiative that swaps and sells pre-loved toys to reduce waste and promote climate-conscious parenting.

As a former member of the National Youth Council Pakistan, Farida contributed to youth policy reforms and national programs. She has also worked on grassroots social impact projects with the Aga Khan Development Network (AKDN), focusing on education and community upliftment.

Atif Bin Arif

A dynamic serial entrepreneur with a proven track record in growth, sales & business development. With expertise spanning across real estate, tourism, and technology consulting, he has successfully built and scaled businesses while fostering strategic global partnerships in emerging markets and MENA.

Recognized for excellence, Atif has received multiple industry awards and has been featured as a speaker at Global Entrepreneurship Summit, BBC, The Guardian, and VICE TV. A natural extrovert with a talent for relationship-building; thrives on connecting people and opportunities across industries and markets worldwide.

Muhammad Zubair

Muhammad Zubair AKA Zuby, an innovative business leader with a strong track record in EdTech, product management, and business operations. With expertise in technology, education, and sustainable consumer businesses, he has successfully built and scaled ventures across MENA and South Asia, including raising USD $250,000 for Queno Inc. and expanding it to Oman, KSA, and Dubai.

As the Co-Founder and CEO of ReJoy, Zuby is redefining the toy industry by introducing a sustainable platform for swapping, selling, and purchasing toys. A strategic thinker and growth-driven leader, he excels in forging partnerships, driving operational excellence, and leading businesses to scale in emerging markets.

His achievements have been recognized globally—he was featured in Forbes 30 Under 30, won the GSMA Barcelona Award (2018), and was honored as the Youngest Entrepreneur (2020) by Aptech. With a passion for sustainability and social impact, he continues to create businesses that bring joy and value to people's lives.

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Farida Kanwal Mughal

Atif Bin Arif

Muhammad Zubair